Find the business that can meet your needs.
Develop a lists of referral partners, and ask them to coffee or lunch. If networking isn’t your thing, but you do well one-on-one, reach out with a personal invitation to coffee or lunch with people who serve the same target market you do. Yupye is a great place to start looking for these types of connections and build a relationship that can be taken offline.
Send items of interest to referral partners to stay top of mind. Once you develop relationships with referral partners, don’t let them go cold. One way to stay in front of them is by forwarding an article, event invite, or industry update to them on a regular basis.